Blazing a Trail: Elaine Thom Recognised in Women in Family Business Report

We’re delighted to announce that our dedicated Trade Account Manager Elaine Thom has been featured in Family Business United’s inaugural Women in Family Business 2024 Report, and we couldn’t be prouder!

The report is packed with stories that celebrate some incredible women from all across the UK – family and non-family members alike – all of whom have been recognised for the role they play within family businesses.

Elaine’s story is one of inspiration and hard work, and we’re thrilled to see her shine. This report gives her the recognition she truly deserves for her outstanding contributions to Caribbean Blinds.

The report highlights Elaine’s instrumental role in turning around our trade installer relationships, transforming what was once a declining side of our business into a thriving venture that has exceeded £2 million this year. Her dedication to understanding the needs of trade installers and the commercial side of our business has truly set her apart.

Our Managing Director, Stuart Dantzic, said: “Elaine has played an integral role in our success. Her “can do” attitude along with her ability to challenge and innovate has been a real force for good. She’s not just an employee; she’s like a ‘mum’ in the business – always providing valuable insights and ideas that shape our future.

“Elaine, who joined us in 2017, may not be a family member by blood, but she’s embraced our family philosophy, brand values and mission with unwavering dedication. Her unique ability to see things from various perspectives – business, consumer and employee – has made her an invaluable asset. She’s not just a 9-5 worker, she’s a part of Caribbean Blinds’ DNA, and always available beyond office hours to ensure an unparalleled level of service. Her contributions have been key to where we are today, and we have no doubt she’ll continue to play a crucial part in our future success.”

Paul Andrews, Founder and CEO of Family Business United, added: “This report celebrates a collection of wonderful individuals and great ambassadors for the family businesses in which they are involved, and for the broader impact that they have on their colleagues and community, and for the contribution they make to the thriving family business sector which is at the very heart of our nation.

“It is clear that women play a massive role in driving the family business agenda, and it is a privilege to be able to compile a report that highlights the diverse roles they play whilst giving recognition for their endeavours as pioneers, innovators, agents of change and truly inspirational leaders. We wanted to celebrate the next generation who are making their mark and to shine a light on the unsung heroes that continue to make a difference and embody everything that being a family business is all about.”

So, here’s to Elaine Thom, a true forerunner and vital member of our Caribbean Blinds family. We celebrate her achievements and look forward to many more years of success together!

Read the full report here>

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